24 Tips to Make Money in Poultry Farming Business

Poultry farming: The Business of Poultry Farming A poultry farming business focuses on raising domestic birds commercially for their eggs and meat. Such domestic birds include chickens, turkeys, ducks, geese, and guinea fowls. It is quite lucrative because of the demand for poultry as a source of protein and nutrients. To set up a poultry farming business, you must understand its value chain. The value chain comprises all activities that bring the poultry product, from the input in rearing the birds, to the processing, packaging, distribution, and delivery to the consumer. In poultry farming, primary production stands out as the core of the value chain. Other areas are:

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This is a critical time because the chickens are supposed to attain a predetermined weight, without which it will affect the egg-laying period.

The vaccinations and ventilation must be right, and the birds must have good veterinary doctors check
their internal organ development.

Poultry farming

14.  The Laying Stage

Some fast layers lay eggs as early as 16 weeks and some late layers could delay until 22 weeks.

They become old layers after consistently laying eggs for about 18 months and the frequency of egg-laying drops. They are spent layers. At this point, they can be sold for their meat.

The process is a little different for meat production, and farmers have various strategies and feed for growing poultry for meat production.

15.  Meat Production

While layers are for egg production, broilers are used in meat production.

First, you pick the broiler chicks from the hatchery, take them to the farm, and feed them.

At the early stage, the chicks are fed starter mash or crumble. Within 6 to 7 weeks, the chickens should weigh about 2 kilograms.

This depends on how well you take care of the birds, because if you do not feed and vaccinate them at the right time, they may not grow as expected. 2 kilograms is a good weight to harvest them.

Broilers grow fast. Within the space of 7 – 8 weeks, you have well-grown mature birds you can slaughter and sell.

In addition, you may want to process and package the chickens.

Poultry farming

16. Know Your Production Capacity

How much can you produce? Determining your production capacity is important so that you can direct your marketing efforts appropriately.

If your capacity is large, then the mass market, industrial bakers, boarding schools, hotels, and restaurants might just be for you.

They could order 500 –1,000 crates of eggs per time to serve their customers.

Poultry farming

17. Identify the Market Segment that Fits Your Production Capacity and offer to supply them with your Poultry products

Approach customers that suit your target profile. Tell them you are starting a farm. Request to become their poultry supplier. You may want to approach these groups and sign a retainer with them. It is good to establish these relationships before you start producing.

18. Study Market Needs

Another way to find your target market is to ask, «Who am I going to sell to?» People have diverse tastes, some prefer farm fresh eggs and homegrown chickens to packaged eggs and imported frozen chickens; and vice versa. While some people like to raise their chickens themselves from start to finish, others prefer to start with 4-week old chicks because they lack the knowledge or time, or simply do not want to face the risks. Who needs live birds? Perhaps caterers and large-scale food processors. Let the needs guide you to find your niche.

Poultry farming

19. Determine the Purchasing Power of Your Target Market

Demand is backed by the willingness and ability to pay, and this means that you must define the segment with the purchasing power to pay for your products. When you attract the segment with the right income and they grow to trust the quality of your products, and your service culture, they will refer you to customers like themselves.
Eggs have many high-end users and they could be in the open market. Marketing is critical for the success of the enterprise because if proper marketing is not done, the quality of the eggs falls and they get rotten. Farmers rarely retail eggs. Rather, they target distributors and middlemen who have been in the business for so long that they have a strong distribution network.

20. Define Your Target Customer

Who do you want to serve? What type of customers does your business want to attract? Draw up an ideal customer profile for your product or service offering. This is the first step to defining your nicheto defining your niche.

Poultry farming

21. Waste Management

Poultry generates a lot of waste that can be used for agro-industrial purposes. It can be used in feed production for livestock, energy generation, manure, and more. These critical aspects have not been fully explored in this part of the world.

22. Processing Eggs

Some segment of the poultry business is doing some work in processing chickens. However, eggs can be processed into other things like egg powder used in industrial production. In Nigeria, the major consumers of egg powder like Nestle and Cadbury would rather import from their parent countries and this led to the closure of a few companies that ventured into egg powder production, due to low patronage. The government needs to draw up policies that encourage local production, like backward integration and local content laws.

Poultry farming

23. Hatcheries and Feed Mills

There are very few hatcheries and feed mills in the poultry industry. People avoid them because of the technicality and specialized skill associated with successfully operating them. To do them you must have the financial capacity, the know-how, equipment, and facility.

24. Supply of Raw Materials

Many business owners have to travel long distances and network-wide to purchase raw materials used in production. Often, they have to travel to Zaria and Plateau for maize, and Kogi or Edo for limestone. This requires finding the supplier and arranging your logistics to transport the product to your location. This is a huge vacuum and is the reason for scarcity. On the flip side, it can be lucrative if explored.
• Furniture and Interior Décor Furniture makers use bird feathers in making cushions, pillows and centerpieces. Eggshells are great for mosaic art. These areas can be explored in the industry.